Getting the Word Out

You’ve stirred together your lemonade, baked some treats, and set up your stand—all you need now are the customers! Whether there is a lot of foot traffic in your community or you live in a quieter area, these tips will help bring people your way.

  • Signs. Be as creative as you want—just be sure to write your letters nice and big (3 inches tall or even taller!) so people can read them from a distance. You’ll want a sign for your stand and maybe a few to post around the neighborhood (always get permission from an adult first).

  • Give a Shout. The chance to yell “LEMONADE!” from the sidewalk is one of most kids’ favorite aspects of hosting a lemonade stand. Enthusiasm sells, so smile, wave, and have fun. If someone isn’t in the mood for lemonade, always remember to say “Thank you anyway!”

  • Online. If your neighborhood email list or online community group (such as the Nextdoor app) allows it, consider using it to promote your lemonade stand. Be sure to include the location, start and end times and, if you’re raising money to benefit a cause, mention that too.

From The Lemonade Stand Cookbook: Step-by-Step Recipes and Crafts for Kids to Make--and Sell!, by Kathy Strahs (Burnt Cheese Press, 2017)